“Fresh starts” help us separate our old “inferior” selves from our new “improved” selves, notes Dai, who led the study, “ The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior.” Fresh starts also encourage people to evaluate their lives in a wider context, she says. The researchers found that these fresh starts aren’t actually limited to January, and that they take place throughout the year. Wharton operations and information management doctoral candidate Hengchen Dai, operations and information management professor Katherine Milkman and visiting professor Jason Riis call it the “fresh start effect,” and they studied the way temporal landmarks can motivate aspirational behavior. Experts at Wharton found that “fresh starts” throughout the year demarcated by temporal landmarks - such as a birthday, the beginning of a school semester, or even next Monday - cause people to be more effective at setting goals and increasing their chances of achieving them. Undoubtedly, the New Year’s holiday is the most popular time to make resolutions - but this isn’t the only time of year when people redouble their self-improvement efforts. Choosing a New Board Leader: Eight Questions March 7, 2023.Speak With Confidence: Four Fixes That Work April 11, 2023.It’s Not You - It’s Your Goals: Knowing When to Quit May 30, 2023.Generating Ideas: A Process for Breakthrough Innovation June 14, 2023.Meet the Authors: Wharton’s Katy Milkman on How to Change May 14, 2021.Meet the Authors: Mauro Guillén on How Businesses Succeed in a Global Marketplace June 21, 2021.Meet the Authors: Wharton’s Peter Cappelli on The Future of the Office November 4, 2021.Meet the Authors: Erika James and Lynn Perry Wooten on The Prepared Leader October 3, 2022.How National Politics Are Impacting DEI in the Workplace February 7, 2023.Diversity at Work: Why Inclusive Storytelling Matters April 4, 2023.Improving Accessibility in the Workplace - and in Space May 16, 2023.How Employers Can Support Women’s Reproductive Rights June 20, 2023.Great Question: Kevin Werbach on Cryptocurrency and Fintech July 21, 2021.Great Question: Dean Erika James on Crisis Management August 16, 2021.Great Question: Wendy De La Rosa on Personal Finance October 15, 2021.Great Question: Witold Henisz on ESG Initiatives November 17, 2021.Making the Business Case for ESG May 3, 2022.How Companies and Capital Can Be Forces for Good June 21, 2022.Investing in Refugee Entrepreneurs in East Africa August 8, 2022.Why Employee-owned Companies Are Better at Building Worker Wealth November 11, 2022.Beyond Business: Humanizing ESG December 13, 2021.How Analytics Is Changing Finance November 29, 2022.How Data Analytics Can Help Deliver Social Good December 20, 2022.How Analytics Can Boost Competitiveness in Sports January 31, 2023.
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